Forty reasons why you can’t afford to miss TEDxJohannesburgSalon: Hacking the Farm

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The nature, texture, and posture of the farm are changing.

The gates are opening — slowly if not surely — to many who were previously excluded. Land reform promises to deliver tangible justice to those who’ve been deprived for far too long.

Human population is projected to reach an astounding 9.7 billion by 2050. Every mouth will need to eat, and do so well. What the farm needs to do today, to ensure that none go hungry tomorrow, is no longer a mystery.

Climate change remains a challenge. But human ingenuity is hard to beat. Strategies and tactics will emerge. They must emerge. The farm will make a plan.

Business models are shifting — the farm is transforming into a high performance, high growth enterprise. It’s adding value to crops, turning commodities into products, and moving up the supply chain.

The modern farm is a brand, with a USP, and a target audience. It can double-up as a factory, distillery, restaurant, place of learning, or even a wedding venue.

Today’s farm is experimenting with new production methods and processes: biotechnology, big data, GPS, drones, robotics, and autonomous systems.

Even the adjectives are changing: the farm can now be smart, precise, vertical, lean, organic, hydroponic, aeroponic, or aquaponic.

The farm, like the future, is not what it used to be.

So, get ready for TEDxJohannesburgSalon: Hacking the Farm. The event takes place on Thursday 1 March 2018, at Tshimologong Precinct, in Braamfontein, Johannesburg.

Our lineup features farmers, technologists, economists, agronomists, entrepreneurs, researchers, inventors, designers, activists, and much more. Each will take the farm apart, and put it back together again.

Collectively, they will give us perspectives on the exciting changes that the farm is going through, as it transforms to meet the demands of a rapidly approaching future.

We’re thrilled that a truly awesome group of speakers have agreed to participate. See our stellar lineup here.

The TEDxJohannesburg team has spent some time thinking of reasons why anyone would want to miss this event. We couldn’t find any, but we did find forty reasons why you, or anyone else, can’t afford to miss it.

Here we go:

Are you a student?

Are you a professional?

Are you a policymaker?

Are you a tech entrepreneur?

Do you represent a development agency?

Do you represent a corporation?

Are you an academic?

Are you an agripreneur?

Cost of attendance is only R750 (or 3 x 25kg bags of white maize meal). For that, you get twenty-one remarkable speakers, a full lunch, plus teas, and coffees. What’s more, your fee helps to pay for the videos that those who can’t attend, can watch later.

Learn more at

Buy your tickets now.

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